Chaired by the Minister of Tourism, Handicrafts and Social Economy, Fatim-Zahra Ammor, this meeting, the first step of a regional tour, was an opportunity to meet all stakeholders to discuss and exchange around the general context and the many axes and objectives of this national roadmap of tourism.
In a speech, Ammor said she was delighted to begin this regional tour by the Marrakech-Safi region, which is by no means a coincidence, given that Marrakech “is a fundamental component of tourism in Morocco,” before giving an overview of the contours of this roadmap in terms of quantified ambitions, tourism offer and cross-cutting levers.
It is a roadmap that should “allow us to transform the tourism sector and achieve a qualitative and quantitative leap,” she said.
After expressing her thanks to all regional actors who participated in its development, she stressed the essential role that the Marrakech-Safi region will play in this new vision, given its enormous tourism potential in urban areas and in the hinterland.
For the Minister, tourism remains a cross-cutting sector, hence the importance of mobilizing all stakeholders in the creation of an impeccable tourism experience and the achievement of the ambitions set for the region.
In this context, the Wilaya and the local authorities will play a role of piloting, notably through the Commission of follow-up of the regional plans.
Ammor also recalled the importance of the projects for which the role of local authorities is decisive in the tourism experience, namely regulation, simplification of procedures and authorizations, mobilization of land, control, cleanliness, etc. …..
The regional councils and local authorities, for their part, will be essential partners for the establishment of the prerequisites for the development of sectors necessary for the launch of projects identified and locomotive projects, said the Minister.
She highlighted the importance for stakeholders to engage together and work, hand in hand, to accompany this positive dynamic and succeed in this bet, which can help strengthen the weight of tourism in the socio-economic inclusion of the Marrakech-Safi region.
The ambition through this national strategic roadmap for tourism 2023-2026 is to reach 17.5 million tourists in 2026, which should generate 120 billion dirhams of foreign currency revenue and create some 200,000 direct and indirect jobs.
