A Moroccan stand was dedicated on this occasion by the Minister Delegate to the Head of Government in charge of Investment, Convergence and Evaluation of Public Policies, Mohcine Jazouli, who leads a roadshow in China, accompanied by the Director General of the Moroccan Agency for Investment Development and Exports (AMDIE), Ali Seddiki.
The pavilion presents the assets that make Morocco a destination of choice for manufacturers in the automotive sector. Explanations are provided on site to various visitors and operators seeking information on the Moroccan market and the opportunities that the Kingdom offers as a promising market and platform to other regions in Europe, Africa, the Middle East and America.
The automotive industry has become one of the most promising sectors of economic activity in Morocco. With nearly 100 billion dirhams of exports in 2022, it has become a pillar of the Moroccan economy and exports of the country.
Morocco is now the leading producer of passenger vehicles in Africa with an installed capacity of nearly 1 million vehicles per year. With more than 65% of components 100% made in Morocco, the national automotive ecosystem composed of more than 250 subcontractors, operates across the entire value chain and produces locally 9 car models to date.
Morocco is also strongly committed to reducing energy consumption through the use of renewable energy by the sector. In 2022, 41% of installed car capacity came from decarbonized production and the target for 2030 is to increase to 64%.
In addition, the stand offers information on general business climate in Morocco and advantages that the Kingdom offers as well as the country’s major infrastructure, including the developed highway network and the Tangier-Med port, which are the strength of Morocco, alongside other assets.
The accessibility offered by Morocco, which has 54 free trade agreements or a market of 1.3 billion consumers, is also highlighted at this roadshow, which will last until April 27.
In addition, an institutional film is shown at the stand, tracing the progress made by Morocco in the development of infrastructure and highlighting the opportunities for cooperation between Morocco and China, two countries linked by a strategic partnership since 2016.
In a statement to the press, Jazouli highlighted the importance of Morocco’s participation in this roadshow, which remains the largest event of the automotive industry in the world.
He stressed that automotive industry in Morocco has reached a production capacity of one million vehicles thanks to the vision of His Majesty King Mohammed VI, who has made this industry a driving force for exports and job creation.
Recalling the major innovations that the sector is experiencing, including that of new energy vehicles, the Minister said that investments are planned in this segment. Extensive exchanges have been initiated, on the occasion of the Shanghai exhibition, with the aim of attracting Chinese investment in electric mobility in Morocco.
Auto Shanghai is the first international A-class auto show to be held in China since the country dismantled its Covid-19 strategy.
More than 1,000 companies from around the world are taking part in the show, which is held at the National Exhibition and Convention Center (Shanghai), showcasing the latest in a cutting-edge automotive industry.
With 13 indoor exhibition halls, it has a total exhibition area of over 360,000 square meters.
On the sidelines of the exhibition, AMDIE is organizing a “Morocco Now” conference on Monday under the theme “China-Morocco: Bridging our economies through trade and investment”, an opportunity to present the Kingdom’s assets in favor of Chinese investors, including the competitiveness of its industrial ecosystems, the quality of its human capital, its potential for decarbonization and continuous improvement of the business climate.
“Under the impetus of His Majesty King Mohamed VI, may God assist Him, Morocco is entering a new phase in its development. Many new opportunities are emerging. They can serve as a basis for the development of Chinese companies,” said Jazouli.
After Shanghai, Jazouli will travel to Beijing to hold several business meetings with key decision makers in the Chinese economy. He will also hold high-level bilateral meetings with Chinese officials.
